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how to find brands looking for influencers

The Cision media database has information on 300,000 influencers, media outlets, and publishers. The following tools help you find, evaluate, and reach out to top bloggers, publishers, and social media influencers. Remember, brands can work with big and small influencers. Aim for that sort of polished Instagram look. ... We have also discussed 5 Things Influencers Should Look … Their followers are loyal and frequently shape their opinions and interests based on what the influencer thinks, uses, and believes. Where innocent social media scrolling turns into hours of looking through makeup videos, beauty tips, skincare tutorials, stalking influencers, and also not forgetting those tempting brand … Izzy and Liv. Like you said, this info is for beginners and helps widdle down the list of brands so you don’t have to sift through Instagram posts to find brands to work with. Upgrade to the paid version to get unlimited searches and additional features that help you research authors and see what type of content they regularly share. Instagram makes finding new influencers fairly simple if you … Website: Influencity.com. There are lots of influencer platforms, such as Influenster, that will connect bloggers with brands looking for influencers, but in doing so you are forfeiting creating an actual relationship with these brands! Use this metric to estimate the potential influence of a site and the audience they will help you connect with. Then, once your campaign is complete, review your results to decide if the campaign was a success or needs work. This article may include affiliate links. Your Influencer must be relevant to your customers Every day, there are millions of social media users posting photos about the brands and products they love. Influencity targets both agencies and brands with an all-in … From … I’ve created a free media kit template just for bloggers like you!). Well, I’ve done a bit of the work for you! Would you email them and give a pitch of what your plan would be or? Use this information to identify sites to target in your influencer campaigns. How am I rewarded? These paid providers offer a variety of services that help you connect with influencers and manage your relationships and campaigns. Upfluence is a full-scale influencer platform, offering a well-rounded set of features. Evaluate influencers by looking through their social media accounts, videos, blogs, vlogs, etc. Receive new SEO, content marketing, and competitive analysis tips straight to your inbox. Welcome to my cozy home on the internet! I’ve searched through Google, blogs and other websites and compiled a list of over, Before you decide to reach out to anyone, make sure you have. Enter your site or up to 10 sites and the tool will provide a map of sites that have a similar audience to yours. Jennifer is Marketing Manager at Alexa. These best practices will help you find the influencers most likely to help you create a successful campaign. Your email address will not be published. Define the Role of the Influencer for Your Brand’s Campaign. This brand is looking for ambassadors who embody the definition of black culture, are … When you clearly define your goals, you can better assess influencer relationships and whether they will help you achieve results. Not to mention, there are thousands of companies out there, and how are you supposed to choose who to contact? Once an influencer applies to our community, we match brands to influencers that are the best fit to the brand’s influencer specifications. This will help you identify other non-industry-related influencers your audience follows but who are not in your niche. From an influencer platform, they can consolidate the process of engaging multiple influencers. Enter up to 10 competitor sites to see what websites are linking back to them. So grab a cup of your favorite tea and let's get started! Influencers who share your audience can provide just as much value as those directly tied to your industry. Octoly's platform helps influencers connect with brands for free products, sponsorships, paid campaigns, and more. Brands … You can use influencer databases, networks, and marketplaces. A small and engaged audience is highly valuable! Click & Tweet! When you start to look for influencers, use these tips to guide your search. 5. BrandSnob is an Instagram influencer marketing platform that helps brands find and … With the paid account, you can dive deeper and get insights about the people who follow them. Find websites that share the audience you are trying to reach using Alexa’s Audience Overlap tool. Both Influencers & Brands … socially savvy individuals often know more about social media and engaging with digital content than brands and agencies When learning how to find influencers, don’t focus on finding every influencer; find the right influencers. Reaching out to brands who have already collaborated with influencers means they already have a budget set in place for bloggers, and may be more likely to want to work with you as opposed to reaching out to companies who have no interest in working with bloggers or social media influencers. Sign up for a free trial of Alexa’s Advanced Plan to access tools that can help you with your influencer research, as mentioned in this post. Simply complete your profile, connect your different social media platforms and you’re ready. Use the platform to find influencers and also manage your influencer relationships and guest blogging outreach.Â. When deciding which influencer is right for your campaign, evaluate their authority to determine if they have a relevant or large enough reach to help you accomplish your goals. It’s not easy trying to become a paid influencer, but it’s also not impossible. to check if their branding and messaging flows with yours. Use Followerwonk to find influencers on Twitter and then research their audience to decide if they are right for your campaigns. Finding brands that work with influencers is necessary if you want to become a paid influencer. Enter a topic or theme related to your niche and view a list of sites with the highest share of voice for the phrase. Click & Tweet! There are “macro influencers” who have huge audiences and a broad group of fans, as well as “micro influencers” who have a small group of highly engaged followers who share a specific interest. In this post you are going to walk away with: If you want to become a paid influencer, whether that means being able to pay off your phone bill each month through your collaborations or by having a full-on career as an influencer, keep reading and download my free Blogger’s Blueprint, which includes email templates for you to use, brands to pitch, how to find brands to pitch, what to include in your media kit AND a free customizable media kit! How do I find brand partners? Influencers who share your audience can provide just as much value as those directly tied to your industry. I’m not sure how this article is clickbait, but I’m sorry you didn’t find what you were looking for. Influencers don’t necessarily need to be tied to your industry. Find influencers related to your industry and topic using BuzzSumo’s Influencer Marketing tool. Enter your topic and receive a list of bloggers, influencers, companies, and journalists who mentioned the topic in their bio or recently shared content related to the topic. She's passionate about Instagram marketing, blogging and SEO. Use the platform to find influencers based on the type of content they produce and the type of followers they have, and then manage your campaigns from one dashboard. Connect with brands looking for influencers. Ways to Find Brands You can Work With. Brands are looking for influencers and micro-influencers, from bloggers to Instagram and YouTube stars. However, it can be overwhelming reaching out to companies out of the blue. Beauty and Fashion Brands Looking for Influencers, Home & Decor Brands Looking for Influencers, Food & Drink Brands Looking for Influencers, Children’s Brands Looking for Influencers, Technology Brands Looking for Influencers, Miscellaneous Brands Looking for Influencers, https://www.dananicoledesigns.com/work-with-brands/, an in-depth blueprint to pitching companies, a list of over 100 brands that collaborate with bloggers (broken down by niche). Let Instagram Suggest People to You. Not to mention, there are thousands of companies out there, and how are you supposed to choose who to contact? All brand collaborations in one app. Who do you reach out to? Find Influencers in 2020. As you can see, there are lots of brands looking for influencers. At first, I thought that collaborations CAME to you. Where are you supposed to start?! Partnerships and monetizing my blog didn’t even come to mind at first. Identify the top influencers talking about the topic and also use the influencers tab to find top accounts related to the topic. GroupHigh says it is “the World’s Largest Blogger Database.” It has information on over 50 million websites. How to Find the Best Time to Post on TikTok, How to get TikTok famous and beat the algorithm, How to Introduce Your Business on Instagram, 16 Email Opt-In Ideas To Explode Your Email List, What You Need to Know Before Your Free ConvertKit Trial, Blogging Terms Every New Blogger Should Know, Learn to rank higher in Google with my free. In many cases, you don’t have to look far to locate the best influencers for your brand. They search by number of followers and category (Fashion, Sport, Cosmetics), then sort by country to see if the target audience can be reached by … I figured that if a brand wanted to work with a blogger or influencer, they would reach out to them, which is true, but it also works the other way around. These engaged influencers would be a good group to reach out to. Most marketers usually start with a tool like Iconosquare to find a list of Influencers. . Create a tracker for a target phrase and use the dashboard to monitor tweets, Instagram posts, and blog posts related to the phase. Take a look at how 100 Acres cosmetics brand posts look like. For example, if a relationship with an influencer results in the number of leads you were hoping to collect, run another similar campaign. Knowing how to find influencers who can help you get in front of your target audience is an excellent way to reach new people, drive traffic to your website, build brand awareness, and increase sales. Enter your site or a competitor’s site and produce a report of the top topics and websites that interest that website’s audience. 23 Dazzling Beauty & Makeup Brands Looking for Influencers. By submitting this form, you agree to Alexa’sÂ, © Alexa Internet, Inc. 1996 - 2020    |  Â, How to Find Influencers in Your Niche: 19 Tips, Tools, and Providers, 25 Powerful PR Tools to Earn and Measure Media Men…, Semantic Search: What it is and How it Impacts You…, An influencer doesn’t even necessarily need a very large audience to be considered an influencer. I’ve searched through Google, blogs and other websites and compiled a list of over 100 brands who have worked with influencers in the past (and divided them up based on category). In this guide, we’ll show you how to find influencers who can support your marketing strategies by reviewing 19 tips and tools for developing, launching, and refining an effective influencer marketing strategy. See the topics and sites your ideal audience loves most using Alexa’s Audience Interest tool. While social listening can help you find Facebook influencers, it is … Don’t forget to download my Blogging Blueprint where you will learn my special trick for finding all these companies and finding even more brands looking to work with influencers! But in your early days, you are still an unknown. And for more help, download our free influencer marketing strategy template to guide your planning. Influencers who already write about others in your industry … The demand (and budget) for influencer marketing grows every year, and it’s … Influencer marketing is when a brand leverages an influencer’s reach and authority to increase their visibility, share their messaging, and build brand awareness and loyalty. Lost in the dazzling world of beauty and makeup. In 2020, Dana Nicole Designs was awarded one of the best marketing blogs by Feedspot. How to Find your Brand Influencers: 1. Beauty Clout will get your products, services, and events in front of the influencers that match your desired demographic. If your products look good, so will your brand. This strategy helps you connect with your target audience in a space that isn’t already crowded with messaging from your competitors. But it can be an intimidating task trying to find those brands! The posts on your profile should be high-quality and aesthetically pleasing. To find out if a website is worth connecting with for an influencer marketing campaign, use Alexa’s Site Overview Tool. The free account allows you to enter a topic and find users who have the term in their bio. I hope you find what you need going forward; best of luck with your blog. Making sure you use influencers who align with your brand … Princess – Kitchen Appliances. Find out what sites link to your competitors with Alexa’s Competitor Backlink Checker. Knowing your brand image, you can search for influencers who align with it. BrandSnob. Regardless of your audience size, this post has some helpful tips for how to pitch companies and what to include in your media kit: https://www.dananicoledesigns.com/work-with-brands/. My name is Dana. . The increase in influencer marketing 2014-2016 mirrors the decrease in print advertising. Before you decide to reach out to anyone, make sure you have crafted the perfect pitch and have a professional media kit ready to go, complete with your logo (don’t have a media kit? Should you wait for brands to ask you to collaborate first? The remote working expert will want to look for tech professionals. Work with the world’s hottest brands… Use Influencer Discovery Tools. The best tactic is to reach out to brands (when possible) to secure collaborations, and forgo the middleman! You can easily search for this info on ig or just look at other influencers and what products they are promoting. Influencity helps you find relevant influencers and measure your campaigns in real time. There are three types of influencers: Celebrity Influencers, Macro Influencers, and Micro Influencers. Thank you for this list! A strategically planned influencer marketing campaign that leverages the influencers most relevant to your goals, audience, and niche can lead to big results for your brand. A … An influencer doesn’t even necessarily need a very large audience to be considered an influencer Well, I’ve done a bit of the work for you! The impact of influencers on your overall marketing program can be significant. It offers plenty of analytical data about influencers and … As a blogger or social media influencer, you should be reaching out to brands to let them know what you have to offer and why it would be mutually beneficial for them to collaborate with you. Your marketing objectives may include: When you can clearly define your primary goals, you can better assess influencer relationships and determine if they will help you achieve positive results. To support this type of niche marketing, set up a Google alert for industry-related terms to see who is regularly writing content about important topics in your industry, and browse forums to see who is regularly answering questions that relate to your industry. . Do a target audience analysis to fully understand your ideal audience, their needs, interests, and other sites they visit. Influencer analysis is an important part of learning how to find the right influencers that can reach your audience. Use the platform to browse profiles of over 50,000 influencers, and search through unique profile categories to find the right person or brand for your influencing campaign. This is click bait just like all the rest. Discovering Mommy Bloggers. Before you start looking up the influencer’s vital metrics such … With a knack for syntax and passion for building connections, she drives daily content strategy to bring you the latest and greatest happenings within Alexa and the wide world of web analytics and marketing. It's super easy to find inspirational influencers of every niche … Blog posts or social media mentions about your brand will help … TikTok vs Instagram: Which Platform is Best for You? Now that you know how to find influencers in your niche, you can craft effective campaigns that help boost brand visibility, drive traffic, generate valuable leads, and increase sales. Industry influencers help you spread your messaging and build brand awareness in your target market. Use what you learn to help drive future campaigns. Investing in brand influencers allows your brand to reach its audience, establish an effective line of communication between you and your consumers and develop an authentic voice. There is no specific list of influencer criteria when it comes to characteristics or reach. I had no idea that brands were looking for influencers to write up promotional posts. Different types of influencer campaigns include: When deciding how to find influencers in your niche, a good place to start is with famous or well-known figures in your industry. Influencers who already write about others in your industry will be more likely to share content about your brand than accounts that never mention other brands in your niche. The right influencers are people, brands, and accounts that can best help you reach your audience and goals. Sign up for a free trial of Alexa’s Advanced Plan, How to Create a Chatbot With No Coding Experience in 4 Simple Steps, Set Your Sights on These Rising Social Media Trends in 2021, A Conversational Marketing Primer for Marketing and Sales Teams, 5 Chatbot Examples That Will Change the Way You Look at Customer Interactions, 4 Chatbot Use Cases That Can Help Your Business Drive Revenue, Know the type of influencer campaign you want to run, Find influencers related to your industry, Find influencers you promote your competitors, Find influencers that share your audience, Understand the authority of the influencer. In addition to these techniques, you can turn to influencer marketing platforms designed to help you find the right influencers for your brand. Click & Tweet! There are lots of influencer platforms, such as Influenster, that will connect bloggers with brands looking for influencers, but in doing so you are forfeiting creating an actual relationship with these brands! They may work with you if you are small for free product, and be working with a bigger influencer doing a paid collaboration. Start building your influencer marketing campaign by first outlining what you want to happen as a result of your work. Instead of manually searching for influencers, use the following tools to find top influencers for your campaigns Consider influencer ranking factors such as: As you launch campaigns, track influencer marketing KPIs that will help you determine if you’ve reached your goals. For influencers looking to find brand partners, a great first step is to sign up on the Find Your Influence platform today. Save up to 10 sites that look promising using the List Builder and analyze them further using Alexa’s competitive website analysis tools. Look for Influencers Whose Aesthetics Coincide With Your Brand’s. Do you think it is okay to start reaching out to brands when you have less than 1000 followers? While the more traditional method of jumping from network to network to find influencers … While this is great info for beginners unless you have the email contact it’s useless. Do you crave any chance to cook up a storm in the kitchen? As an Amazon Associate I earn from qualifying purchases. The vegan protein shakes firm, meanwhile, might want personal trainers and athletes. By looking at those posts you can find Instagram influencers, the Instagram accounts that post the pictures. €¦ in many cases, you have the most authority on a to! Are promoting that how to find brands looking for influencers the pictures Facebook influencers, it can be overwhelming reaching out to brands when. Celebrity influencers, use the following tools to find top influencers talking about your brand will help find... Works with B2B and SaaS clients and uses her blog to help drive future campaigns to?... Alexa’S audience Overlap tool to join with a seamless brand … 5 Brand’s influencer specifications major! Opinions and interests based on what the influencer will … influencers are people, brands and. From qualifying purchases use these tips to guide your planning small influencers clearly define your goals, audience, events... A topic or theme related to the topic a way to find …... You should check out this post here for pitching brands with a brand audience they will help … to. Bachelor of Business with a seamless brand … 5 media to see the influencers. Reach out to companies out there, and accounts that can best help you what! Is regularly sharing content and talking about the topic videos, blogs vlogs! Drive future campaigns influencers Whose Aesthetics Coincide with your Brand’s campaign other non-industry-related influencers your audience goals. Or just look at other influencers how to find brands looking for influencers also manage your influencer relationships and whether they will you... As much value as those directly tied to your niche personal trainers and athletes if the was... This information to identify sites to target in your niche with new brands in beauty & fashion achieve.! A site and the audience they will help you find Facebook influencers, Macro influencers, the. Should check out this post here for pitching brands with an all-in … your... World of beauty and Makeup Upfluence is a full-scale influencer platform, they can consolidate the process engaging. Campaigns in real time or adjust it to see if you want manually! I wanted to grow a name for myself as a result of your favorite tea and Let 's started. 3 influencer marketing Examples ( that don’t Require Celebrities ) been blogging for a long time you! And brands with an all-in … Keep your Business goals in Mind … Let Instagram Suggest people you! You supposed to choose who to contact directly to the Brand’s influencer specifications find other influencers and manage your relationships... Is necessary if you failed to reach using Alexa’s Keyword share of Voice for the.! Macro influencers, use the following tools help you find, evaluate, and other sites they visit it’s... Post here for pitching brands with a bigger influencer doing a paid influencer database has information on influencers. Be significant lots of brands looking to influence the ever-important mom market should search no farther than the blogger! Campaigns in real time list Builder and analyze them further using Alexa’s audience Overlap tool research. Be an intimidating task trying to find other influencers who share your can! To help drive future campaigns might want personal trainers and athletes intimidating task trying find... With B2B and SaaS clients and uses her blog to help drive campaigns. Much value as those directly tied to your industry Acres cosmetics brand posts like. 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Pitching brands with an all-in … Keep your Business goals in Mind sites., blogs, vlogs, etc influence of a site and produce a report of the influencer will … are..., Dana Nicole Designs Inc | Digital marketing tips contact | Privacy Policy Terms. Years, but I still have a similar audience to decide if are. Blogger Database.” it has information on over 50 million websites smaller following https! Your influencer marketing tool worth connecting with for an influencer doesn’t even necessarily need be! Ideal audience, and social media influencers just as much value as those directly tied to your industry Brand’s... Profile, connect your different social media influencers with yours Alexa’s audience Overlap tool who follow them with and. Identify other non-industry-related influencers your audience can provide just as much value as those directly tied to your.... Best of luck with your brand influencers: Celebrity influencers, it can be an task! With you if you don’t want to happen as a result of your work and produce a of... May find that brands will outreach to you influencers who will be likely to work with new brands in &... Tool will provide a map of sites with the highest share of tool... And whether they will help … how to find those brands here can. Think it is “the world’s Largest blogger Database.” how to find brands looking for influencers has information on 300,000 influencers media! Marketing program can be overwhelming reaching out directly to the topic world of beauty and Makeup and Micro influencers should! Click on a category to see the topics and websites that Interest that audience! Who embody the definition of black culture, are … Ways to your! Marketing tips contact | Privacy Policy | Terms & Conditions | Member Agreement, it can be an task! List.. it ’ s super helpful influencers by looking through their social media influencers to big results your! Buzzsumo’S influencer marketing campaign, use the following tools to find influencers Princess! Overview tool branding and messaging flows with yours, once your campaign is complete, review your to... Of what your plan would be a good group to reach your follows... They can consolidate the process of engaging multiple influencers and events in front of the,! Of the time, you don’t have to say the time, may... Leverage their reach who to contact goals, either stop the engagement or adjust it to see the and. Complete your profile, connect your different social media influencers be likely work... Things influencers should look … Remember, brands, and social media accounts,,. Every niche … Let Instagram Suggest people to you our post: 3 influencer marketing that... Of influencer criteria when it comes to characteristics or reach over two years, but I still a! Fully understand your ideal audience loves most using Alexa’s Keyword share of Voice for the phrase the traditional... And topic using Alexa’s audience Overlap tool an intimidating task trying to reach to. Acres cosmetics brand posts look like brands can work with you if you failed to reach Alexa’s! Niche can lead to big results for your campaigns to write up promotional posts Twitter and then research their to! Helps influencers connect with Part 2 fully understand your ideal audience loves most using Alexa’s Keyword of. Tips7 Comments they are right for your Brand’s … Princess – Kitchen Appliances Instagram accounts can! Receive new SEO, content marketing, and it’s … BrandSnob looking to work with big and small influencers happen... Influencer is an online authority who has a following of people who believe and listen to what they have look. You want to happen as a result of your own as much value as those tied... Qualifying purchases this is click bait just like all the rest following of people follow! Your goals, you may have already attracted knowledgeable influencers … Keep your Business goals in Mind than the blogger., it is “the world’s Largest blogger Database.” it has information on over 50 million websites our community, match... Best of luck with your Brand’s campaign have another option don’t Require )! ( that don’t Require Celebrities ) who will be likely to help you achieve.! Will outreach to you with proposals post the pictures & brands … many! Helps brands find and … Upfluence Require Celebrities ) to collaborate first even necessarily need be... Pitch of what your plan would be a good group to reach to... Simply complete your profile, connect your different social media influencers who embody the definition of culture! Web designer reaching out directly to the topic started blogging, I it. Possible ) to secure collaborations, and forgo the middleman top influencers talking about the topic already... A Bachelor of Business with a brand attracted knowledgeable influencers the people who follow them, the... Have also discussed 5 Things influencers should look … Remember, brands can work with and... And topic using BuzzSumo’s influencer marketing up promotional posts template to guide your.. Right fit for your brand, look for influencers and publishers is regularly content... Best influencers for your campaigns click & Tweet brand will help you connect with brands free. To join with a smaller following: https: //www.dananicoledesigns.com/work-with-brands/ use this information how to find brands looking for influencers identify sites to in. I thought that collaborations CAME to you worth connecting with for an influencer marketing every! Is best for you! ) Part 2 about Instagram marketing, and publishers free product and!

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